This job posting is for a current vacancy with our client.
Our client, a well-established organization in the luxury retail, jewellery, and premium consumer goods industry, is seeking an experienced Marketing Manager to join their team in Cambridge, Ontario.
This is an exciting opportunity for a hands-on marketing leader who thrives in a fast-paced, premium retail environment. Reporting to the Director of Marketing, the successful candidate will oversee day-to-day marketing operations, lead a team, manage integrated campaigns, and collaborate with prestigious global brand partners.
Key Responsibilities
- Lead daily marketing operations, including team management, workload allocation, coaching, and performance accountability.
- Develop and execute annual, quarterly, and monthly marketing calendars across multiple brands, locations, and channels.
- Manage integrated marketing campaigns from initial planning and creative development through execution and performance analysis.
- Oversee paid digital advertising campaigns across Google Ads, Meta Ads, and other digital platforms, optimizing budgets, targeting, and conversions.
- Manage eCommerce marketing operations, including Shopify storefront updates, product merchandising, website content, and promotional initiatives.
- Oversee email and SMS marketing campaigns, including segmentation, testing, and performance reporting.
- Collaborate with luxury brand partners on campaign approvals, brand guidelines, marketing initiatives, and co-op advertising programs.
- Lead the planning and execution of boutique events, product launches, client experiences, and brand activations.
- Oversee creative production across photography, video, social media, digital advertising, and print materials.
- Track marketing KPIs, evaluate campaign performance, and recommend improvements to customer acquisition, engagement, and revenue.
Qualifications & Experience
- Minimum 3 years of experience in a marketing management role, including direct people leadership.
- Bachelor's degree in Marketing, Business, or a related field.
- Experience within luxury retail, premium fashion, beauty, jewellery, automotive, hospitality, or a comparable premium consumer environment.
- Strong hands-on experience managing and optimizing Google Ads and Meta Ads, including campaign budgets, targeting, conversion tracking, and ROAS.
- Demonstrated experience with Shopify, including storefront management, merchandising, website updates, and eCommerce operations.
- Experience with Contentful or a comparable headless CMS is strongly preferred.
- Proven ability to manage integrated marketing campaigns, competing priorities, and multiple project timelines.
- Experience coordinating creative production, external agencies, vendors, and brand partners.
- Strong understanding of CRM marketing, email/SMS campaigns, and digital analytics.
- Experience with brand approval processes and co-op advertising programs is considered a strong asset.
- Exceptional communication, organizational, and leadership skills with a strong eye for premium brand presentation.
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